Sponsorship can also provide opportunities for direct lead generation, such as collecting contact information from attendees at a sponsored booth or event activation. By offering a special promotion or giveaway to attendees who provide their contact information, businesses can build a database of leads that can be nurtured through targeted marketing efforts.
In addition, sponsorship can also help with indirect lead generation. By associating themselves with a reputable event or organization, businesses can attract potential customers who may not have been previously aware of their brand. This can lead to increased website traffic, social media engagement, and overall brand awareness