Our Mission

LOOPFEST in the Community exists to champion grassroots music, create opportunities for artists and make Shropshire’s music scene accessible to everyone.

Since our first festival in 2022, we’ve grown our work beyond the festival itself – creating year-round opportunities through LOOP Venue, developing LOOP Sessions, and working with young people to gain practical experience across live music, sound, video, events and digital content.

Our aim is simple: create more opportunities for artists to perform, develop and reach new audiences, while helping the next generation gain the skills and experience to become part of the live music industry.

Working Alongside:

Create

Our team of artists, musicians and creatives is committed to making the arts more accessible to everyone in Shrewsbury.

Since our first event in September 2022, we’ve helped grow the town’s live music scene and created new opportunities for grassroots talent. We reinvest in future events, champion under-represented groups, and foster a love of culture from an early age.

LOOPFEST is also a platform for inclusion – supporting wellbeing projects and helping address gender imbalance across the creative sector.

Connect

LOOPFEST helps nurture local talent in Shrewsbury by working with partners like Shrewsbury Colleges Group and The Hive.

Through these collaborations, students gain real-world experience in sound, video, events, and marketing, while developing valuable skills. The Hive also delivers music and wellbeing projects, some of which are part of LOOPFEST.

Volunteers of all ages are welcome to get involved — from planning to supporting community partnerships.

Explore

LOOPFEST is about exploring creativity and discovering new music. While Shropshire has a strong cultural tourism market, original music remains underrepresented. At LOOPFEST, around 90% of artists perform their own music, giving audiences the chance to discover grassroots and emerging talent from Shropshire and across the UK.

We also work to represent a broad range of artists, genres and communities across the festival.

Nurture

We love where we live and are committed to protecting it. We recognise the importance of reducing our environmental impact and continue to work towards more sustainable ways of delivering LOOPFEST.

Our town-centre model makes use of existing venues and infrastructure, encourages travel by public transport and on foot, and helps us create a major cultural event with a lower environmental footprint as we work towards Net Zero.

TALK TO US

As a community-focused organisation, we’re always up for a chat. Get in touch.