Sponsorship Opportunities

Partner With One of the UK’s Fastest-Growing Multi-Venue Festivals

LOOPFEST transforms Shrewsbury into a town-wide celebration of music, culture and community.

Across three days, more than 40 venues, 300 artists, and tens of thousands of visitors come together for a major cultural moment in the region.

Partnering with LOOPFEST offers unparalleled visibility, meaningful audience engagement, and a powerful platform for brands looking to align with creativity, discovery and community impact.

Why Partner with LOOPFEST?

Festival Reach

Total attendees across the weekend

20,000+

attendees

Town-Wide Footprint

Venues across Shrewsbury town centre

40+

town-centre venues

Economic Impact

Estimated additional spend in the town

£1.5m+

estimated impact

Engaged Audience

Core age range of primary festival-goers

30-55

core audience

Audience Demographics

Age Profile

  • Core audience: 30–55
  • Secondary audience: 18–29 (younger discovery-focused attendees)
  • Family attendance on daytime programmes and community zones

Audience Radius

  • Primary Radius (Core Audience – 0–20 miles) – for example: Shrewsbury, Telford, Wem, Church Stretton, Shawbury, Bridgnorth, Oswestry
  • Secondary Radius (Strong Audience – 20–45 miles) – for example: Wolverhampton, Walsall, Stafford, Kidderminster, Newport, Market Drayton
  • In addition the Extended Radius (Committed Travellers – 45–90 miles) – for example: Birmingham, Wrexham, Stoke-on-Trent, Chester, Hereford, Manchester

Main Sponsorship Packages

Presenting Partner

Our highest-tier partnership with exclusive naming rights.

Includes premium branding on all:

  • Major stages

  • Marketing channels

  • Printed materials

  • Festival assets

Maximum visibility and deep integration into the festival identity.

Premium Stage Sponsor

Partner with one of LOOPFEST’s busiest and most recognisable venues.

Includes:

  • On-stage signage

  • Programme/App visibility

  • Digital promotion

  • Brand placement

Flagship Stage Sponsor

Sponsor the festival’s main outdoor stage and secure high-impact visibility.

Includes:

  • Physical stage branding

  • LED screen ads
  • Naming rights in the programme/app

  • Prominent digital promotion across our channels

Delivering standout presence and meaningful integration with the festival.

Secondary Stage Sponsor

A highly accessible sponsorship tier ideal for regional businesses.

Includes:

  • Stage signage

  • Programme/App visibility

  • Digital promotion

  • Brand placement

LED Screen Advertising

Digital advertising displayed on large-format LED screens positioned at strategic points across the festival. High-frequency impressions throughout the weekend and perfect for brands looking for maximum exposure.

Festival Flags

Branded flags displayed across key locations in the town and near major venues. A visually striking and accessible sponsorship option that provides continuous visibility.

Festival Banners

Branded banners placed at high-footfall points across the festival footprint, including venue entrances and key pedestrian routes. A bold and effective sponsorship option that delivers strong, repeated visibility throughout the weekend.

Experience Sponsors

Partner with LOOPFEST to deliver a unique festival moment. From workshops and interactive installations to family zones and hands-on activations, this sponsorship offers meaningful engagement and direct connection with festival-goers.

Accreditation/Box Office

Brand the lanyards worn by artists, crew, media and VIPs throughout the festival – a highly visible, premium asset.

Sustainability Partnerships

Align with our eco-initiatives such as reusable cups, recycling stations and green messaging across the event footprint.

Other Sponsorship Opportunities

Feature your brand on the LOOPFEST app via splash screens, banner ads or push notifications, providing high-frequency digital exposure.

Brand the lanyards worn by artists, crew, media and VIPs throughout the festival – a highly visible, premium asset.

Your branding featured on the t-shirts worn by our volunteer team across all festival sites.

Sponsor one of LOOPFEST’s official fringe events or evening afterparties for strong brand visibility with niche, high-energy audiences.

Support a dedicated social campaign with prominent brand placement across our high-engagement channels.

Ready to Partner with LOOPFEST?

Get in Touch