Sponsorship Opportunities
Partner With One of the UK’s Fastest-Growing Multi-Venue Festivals
LOOPFEST transforms Shrewsbury into a town-wide celebration of music, culture and community for five days in 2027, as well as providing an all year around cultural hub in the centre of Shrewsbury.
Across three days, more than 40 venues, 250 artists, and tens of thousands of visitors come together for a major cultural moment in the region.
Partnering with LOOPFEST offers unparalleled visibility, meaningful audience engagement, and a powerful platform for brands looking to align with creativity, discovery and community impact.
Why Partner with LOOPFEST?
Festival Reach
Total footfall across the weekend within Shrewsbury Town Centre
visitors
Town-Wide Footprint
Venues across Shrewsbury Town Centre
town-centre venues
Economic Impact
Estimated additional spend in the town
estimated impact
Engaged Audience
Core age range of primary festival-goers
core audience
Audience Demographics
Age Profile
- Core audience: 30–55
- Secondary audience: 18–29 (younger discovery-focused attendees)
- Family attendance on daytime programmes and community zones
Audience Radius
Over half of LOOPFEST’s audience comes from Shropshire and the immediate surrounding area, with a further around 20% travelling from the West Midlands.
A further 12–14% attend from Cheshire, Merseyside and Greater Manchester, while approximately 6–7% travel from Mid Wales and Welsh border communities.
The remaining audience attends from elsewhere in the UK or internationally, reflecting LOOPFEST’s growing reputation as a destination festival.
Main Sponsorship Packages
