Our Mission

Creativity forms the core of LOOPFEST, uniting our team of artists, musicians, and writers with years of experience. We actively encourage participation through:

• Workshops: Held before, during, and after the event.
• Engaging Activities: Including sing-alongs, jams, and sensory experiences.
• Technological Exploration: Helping people discover hidden art, stories, and more around the town.

LOOPFEST is more than an annual event. Since our inaugural festival in September 2022, live music performances in Shrewsbury have surged. We reinvest funds to develop future LOOPFESTs, support grassroots musicians, and foster a love of culture from an early age. Our efforts encourage inclusion, allowing adults and under-represented groups to participate, addressing gender imbalances in the cultural sector.

Through creativity, we aim to deliver health and well-being programs to create a happier, healthier community.

LOOPFEST offers a unique platform for nurturing local talent in Shrewsbury. We collaborate with a number of organisations to provide comprehensive support and opportunities.

One key partner is Shrewsbury Colleges Group, allowing students to gain practical experience in sound engineering, event management, photography, videography, marketing, and more. These experiences help students develop transferable skills like project management, teamwork, communication, and problem-solving.

Another partner is The Hive—a creative venue and charity organisation based in Shrewsbury town centre. The Hive runs well-being projects across Shropshire, Telford & Wrekin. We work in partnership with The Hive to help deliver their music projects, and they will be delivering some LOOPFEST events before and during the event.

Volunteers of all ages are welcome to contribute, from festival planning to fostering cultural partnerships and connecting ‘friends groups.’

LOOPFEST is about exploring creativity. While Shropshire has a strong cultural tourism market, original music is underrepresented. At LOOPFEST, 90% of the artists perform their own music, showcasing local talent often overlooked at other events.

We also highlight cultural diversity by engaging with minority groups.

We love where we live and are committed to preserving it. Understanding the importance of minimising environmental impact, we strive for sustainability. While we are working towards Net Zero, we believe an inner-town festival provides a rich cultural experience with a lower environmental footprint.

The theme for LOOPFEST 2025 is ‘Magnificent Monsters,’ featuring dinosaurs in our designs. This theme promises an exciting exploration of the past and imagination, engaging festival-goers in unique and creative ways.