Our Mission

Our team of artists, musicians and creatives is committed to making the arts more accessible to everyone in Shrewsbury.

Since our first event in September 2022, we’ve helped grow the town’s live music scene and created new opportunities for grassroots talent. We reinvest in future events, champion under-represented groups, and foster a love of culture from an early age.

LOOPFEST is also a platform for inclusion — supporting wellbeing projects and helping address gender imbalance across the creative sector.

LOOPFEST helps nurture local talent in Shrewsbury by working with partners like Shrewsbury Colleges Group and The Hive.

Through these collaborations, students gain real-world experience in sound, video, events, and marketing, while developing valuable skills. The Hive also delivers music and wellbeing projects, some of which are part of LOOPFEST.

Volunteers of all ages are welcome to get involved — from planning to supporting community partnerships.

LOOPFEST is about exploring creativity. While Shropshire has a strong cultural tourism market, original music is underrepresented. At LOOPFEST, 90% of the artists perform their own music, showcasing local talent often overlooked at other events.

We also highlight cultural diversity by engaging with minority groups.

We love where we live and are committed to preserving it. Understanding the importance of minimising environmental impact, we strive for sustainability. While we are working towards Net Zero, we believe an inner-town festival provides a rich cultural experience with a lower environmental footprint.