Sponsorship Opportunities
Partner With One of the UK’s Fastest-Growing Multi-Venue Festivals
LOOPFEST transforms Shrewsbury into a town-wide celebration of music, culture and community.
Across three days, more than 40 venues, 300 artists, and tens of thousands of visitors come together for a major cultural moment in the region.
Partnering with LOOPFEST offers unparalleled visibility, meaningful audience engagement, and a powerful platform for brands looking to align with creativity, discovery and community impact.
Why Partner with LOOPFEST?
Festival Reach
Total attendees across the weekend
attendees
Town-Wide Footprint
Venues across Shrewsbury town centre
town-centre venues
Economic Impact
Estimated additional spend in the town
estimated impact
Engaged Audience
Core age range of primary festival-goers
core audience
Audience Demographics
Age Profile
- Core audience: 30–55
- Secondary audience: 18–29 (younger discovery-focused attendees)
- Family attendance on daytime programmes and community zones
Audience Radius
Over half of LOOPFEST’s audience comes from Shropshire and the immediate surrounding area, with a further around 20% travelling from the West Midlands.
A further 12–14% attend from Cheshire, Merseyside and Greater Manchester, while approximately 6–7% travel from Mid Wales and Welsh border communities.
The remaining audience attends from elsewhere in the UK or internationally, reflecting LOOPFEST’s growing reputation as a destination festival.
Main Sponsorship Packages
